Midrive’s mission is to increase the learner pass rate and help make safer drivers. 1 in 5 newly qualified drivers are involved in a serious road traffic collision within 6 months of passing their test, this figure is way too high and we’re set on reducing it. The apps are free to download on iOS and Android and have helped thousands of learner drivers improve their driving skills across the country.

Offering a comprehensive toolkit for learner drivers, the Midrive app features progress tracking, feedback from your instructor and online lesson booking, guidance and support throughout your entire journey plus much much more. Midrive is reinventing learner driving as we know it.

Ashford Road, Newingreen, Kent CT21 4JF
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Asher Ismail Asher Ismail

CEO at Midrive

I'm CEO at Midrive, a start-up reinventing driving and insurance for the digital generation.

Prior to Midrive, I've built three other successful, purpose-led businesses. Most recently, I worked at MoneySuperMarket where he was General Manager and led the Group's fourth company, OnTrees.com, a fintech company helping young people better understand their finances.

Outside of Midrive, I'm a Board Member of Tech London Advocates (TLA), a 8000+ strong group of leaders championing London as a world-class hub for tech and digital businesses.


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